Customer Experience
During my time at Veriteer as an Experience Designer, I took a deep dive into customer-centric strategies, particularly within the retail industry.
It became clear that brands are increasingly prioritising memorable, engaging experiences that build emotional connections with customers, rather than simply focusing on the product itself.
My work involved researching consumer behaviour, identifying key drivers of loyalty, and designing tailored experiences that resonated with target audiences.
Additionally, I worked on several winning pitch-decks and proposals in this industry, using data-driven insights to create results-oriented strategies.
Due to the confidential nature of many projects, I can’t showcase my work here. However, I’ve included some of the clients I’ve worked with and the types of projects I’ve done. I’d be happy to discuss more details in a private setting.
Conceptualised the future of personalisation, defining key principles and exploring innovative scenarios.
Delivered a director-level workshop on digitalisation, AI-driven growth, emerging tech, and engaging younger audiences.
Explored the concept of worldbuilding, how creating immersive, narrative-driven experiences can build lasting customer loyalty.
At Veriteer, I’ve led several initiatives to strengthened our reputation in the customer-centricity space.
One example I'm proud of is launching Asobi Studio, a game studio venture focused on boosting customer centricity through interactive experiences. As the creative lead, I designed The Customer Way Game, a fun and engaging way to help organisations prioritise customer centricity while also raising awareness of key loyalty principles.
Another initiative was a series of Retail Safaris—immersive experiences designed to give teams a deeper understanding of customer-centric retail strategies.
We visited flagship stores in Amsterdam, London, and Paris to see how brands are moving from a product-focused approach to creating experience-driven environments.
I planned these safaris, choosing stores and concepts that highlighted this shift in customer engagement. The goal was to inspire participants with fresh insights on how they can help their brand evolve and build stronger loyalty.
